I’m a San Francisco-based Creative Director specializing in photography direction and visual storytelling.

My work spans editorial, craft-driven projects built in close partnership with artists, and scalable systems-level creative strategy. I specialize in real people and the authentic stories that surround them, from the raw and unscripted to the polished and produced.

After starting my career in editorial at WIRED and New York Magazine, I spent a decade building visual languages for brands including Apple and Airbnb — always rooted in curiosity, craft, and a genuine love of working with creative people to bring great ideas to life.

Today I lead teams, freelancers, and agency partners to deliver work that's strategically grounded and digitally native. I believe cultivating collaborative environments with strong cultures and a healthy dose of laughter is at the core of any creative pursuit.